Since its inception, 22 years ago, The Delhi School of Communication (DSC) pioneered the concept of Apprenticeship (half-day work) along with classes being held in the first half of the day. Learning –by-doing acquired a certain ingrained value. It became holistic in building the right attitude, appreciating the self. Managing time and stress are also critical learnings imbibed during the course through intense training. DSC was also the first to introduce an intense course on Cultural studies since 1995.Today the importance of this subject becomes significantly critical in the context of Marshal McLuhan’s global village. The subect of E- business was introduced in 1999 and entertainment marketing began in 2000. These subjects were taught when the industry was still at a nascent stage. Today these subjects are a part of business; event management and public relations .They also encourage self- employment! DSC pedagogy is filled with workshops, presentations, business games. Schooling you through professionalism is a reality for each student. The small class size assures close monitoring, intense counseling and mentoring. The faculty are practicing managers, presidents, vice – presidents, directors form the industry and senior educationists....